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Partnership Myth 15: Partners should be able to communicate clearly with all stakeholders

Partners should be able to recite the vision and mission of the partnership with energy and enthusiasm to anyone who asks. Beyond this, your partners become finely tuned instruments designed to deliver specific messages to specific stakeholders, based on their expertise and backgrounds. Do we expect every partner to speak more than one language? No! […]

Partnership Myth 14: The partner that holds the money should run the show

The process for selecting a leader for your partnership can stop a partnership before it even starts. The process can be so uncomfortable that partners default to generic criteria. “The leader should be the one who: contributes the most money and resources; is the largest organization; has the most to lose; or who has the […]

Partnership Myth 11: Trust will develop naturally

Trust doesn’t happen by accident, regardless if you believe if it is ‘given or earned’. Trust is built more effectively when you have a specific and purposeful trust building strategy. People have their own rules and beliefs about trust. People have their unique definition of trust. People experience feelings of trust differently. People gain and […]

Partnership Myth 9: Collaboration is about everyone getting along

Your partners might expect that ‘as long as we are collaborating, we must get along’. Your partners each have unique and specific needs they want met.  If partners help you meet your needs, you’ll perceive that you are ‘getting along’ with them.  If they challenge you, or do things that interfere with you meeting your […]

Partnership Myth 6: Sustainability is a sign of partnership success

Sustainability might be one of the biggest illusions and unrealistic expectations in the field of business partnerships.   First let’s clarify something important, which is the definition of success.  Some leaders assume that the success of a partnership is defined by its ability to be sustained.  That might be true if one of the highest […]

Partnership Myth 3: Partners should already have adequate leadership and presentation training.

Partnership leaders may assume that their partners have already completed the necessary leadership and presentation training to be successful.  “If they are a senior leader, they must have years of leadership experience, and they should be able to communicate clearly.”   The problem is that the training they receive might not specifically help them in […]

Partnership Myth 1: Partnerships do more good than bad

  If you’re participating in a partnership, chances are you believe that the partnership will offer more benefit in the world, than harm.  Of course!  Why else would you join the partnership? But. When was the last time your partnership discussed the challenges, drawbacks or disadvantages that were created as a result of the partnership […]

From Supporter to Partnership Champion

Our clients tell us there is a big difference between partners who are supporters of the partnership versus those who are ‘champions’. So, once you’ve found the right people, how do you turn partners into partnership champions? Here’s what our research tells us about what makes partnership champions unique: Partnership champions consistently achieve better results. Why? […]