Partners should be able to recite the vision and mission of the partnership with energy and enthusiasm to anyone who asks. Beyond this, your partners become finely tuned instruments designed to deliver specific messages to specific stakeholders, based on their expertise and backgrounds.
Do we expect every partner to speak more than one language? No! This is a benefit, but not necessary a requirement.
Think of your partners as translators. Each partner understands the core message of the partnership, and their job is to translate this message into a format that is easily understood by your various stakeholders.
1. Identify your key stakeholders.
2. Identify a partner who is best designed to communicate with each stakeholder.
3. Design specific messages that will be delivered to each stakeholder by the assigned partner.
4. Practice sharing your key messages.
5. Test your key messages with your stakeholders, and refine as needed.
Key messages should be delivered by the right person, at the right time, in the right medium that suits a specific stakeholder. Align the message, with the messenger and the receiver for best results.
- Posted by Enette Pauzé
- On July 21, 2016